In my last post, I defined inbound marketing as, “a strategy of marketing in which real and valuable information is offered (free of charge I might add) to current and potential clients. This information, freely given, will create trust, and in the end will create a continuing flow of potential client/customers asking for access to your products/services. In other words you provide folks with answers, no strings attached, and they come to you when you are ready to buy.”
Today, I want to let you know the keys to making this kind of marketing successful:
1. You need to find a way to let your folks know that you are available and willing to share valuable information. In order to do this you must find ways to make your presence known.
2. You need to provide those who find you with valuable content from the beginning, and then offer more in depth, more specific information in trade for their contact information. This information can and should come in a variety of forms (white papers, videos, webinars, etc.) These options allow you to reach potential clients in ways that they prefer.
3. Finally, you need to be prepared to answer additional questions and meet with those who may need your products/services.
Learning these inbound marketing basics sets your business on a solid foundation and places you in a position far above your competition (in most cases). From this solid foundation, you can become the thought leader in your industry.
Talk more later ….