Often times a brilliant idea becomes a business. You know what I mean. A creative person or a group of creative people have a real “aha moment.” These creative people have a passion for something, see something that needs to be done or a problem that needs to be solved and almost by accident they find themselves in business.
As these businesses are born, often little time is taken in the development of a marketing strategy. Without a powerful marketing strategy even the most brilliant of idea is doomed to failure as a business. If you are in business today or are thinking of turning your latest brilliant idea into a business, consider three things about marketing before you do:
1. What are you really trying to sell? If you are selling your passion, make your marketing about the passion, if you are selling something solves a problem market the problem solved.
2. What is the story you are tying to tell? Steve Jobs is one of the best marketers in the world and his keynote addresses are world famous. His whole intent in these keynotes is to tell a story about the new product that would cause buyers to want what he was selling.
3. How will your offering make life better for your customer? It is said that all sales are a response to some emotion. Both negative and positive emotions drive sales. How does your marketing plan reach into the emotions of your current and potential customers, moving them to buy into the notion that they must have your brilliant idea?
Planning of any kind takes time and patience. Most people, particularly those inspired by brilliant ideas, don’t take enough time to think the marketing strategy completely through. Don’t be one of those who do not. Your brilliant idea and the confidence to bring that idea to market rest in the balance.
To your success ….