This question, (What makes you special?), should be a question that you are constantly asking yourself. If you have trouble identifying your uniqueness in the marketplace, then you will never really stick out to those potential new customers who are looking to buy your product or use your services. You will even have a tough time retaining your current customers and an even harder time getting those current clients to refer you to their family and friends.
So, when asking yourself the “what makes me special” question consider these things:
1. What is my specific area of expertise in my chosen industry? If you don’t have one then you might want to consider developing one. Specialists are most always able to command and receive higher income for their efforts.
2. Why do my current customers purchase/re-purchase from me? Knowing this can help you find your area of expertise!
3. What kinds of marketing/advertising bring in the most potential new customers to my business. There is an old adage in marketing/advertising that goes something like this, “Only have of my advertising efforts bring in new customers, the problem is I don’t know which half it is!” To be more successful, you have got to know which half it is and then eliminate the unproductive aspects of your marketing plan!
If you take time at least every quarter to consider the question, “What makes you special?” it will have a dramatic effect on your bottom line.
To your success ….