As I have been working on the changes to Doulos Marketing for 2012, I have come to one undeniable conclusion:
Boomers Can’t Wait!
With all that is unfolding right before our eyes (Occupy Wall Street, a Congress that cannot function, an economy that cannot rebound, a housing market still reeling, manufacturing jobs gone for good, etc ….) it is time for average Boomers to once again step up again and lead the way to better things. Better ways to work, to serve our communities and to strengthen our families as well as ourselves.
Add to all of this that we Boomers are the largest group of chronically unemployed and I say again: Boomers can’t wait!
So, here is a simple plan that is filled with risk, excitement, fear, and, in the end, a way out of these dark times to a brighter day:
- Get up every day with a desire to be significant. Now I am not suggesting that everyone has to have a master plan designed to “change the world.” What I am suggesting though is that we don’t just go through life like it is an exercise in futility. We are here on this planet at this time for a reason. Find yours and live to bring it to pass!
- Go out every day to be the best person that you can be. If you have this “best person” mindset, you will treat others with dignity and respect (even people you don’t agree with or even like); you will work hard in everything you set your mind/heart/body to do; and you will continue to look to the benefit of your efforts to your company, your customers, your community and your family. You will see the dignity in everything you do and be able to end each day knowing you did what was right for you.
- Give back to those whose lives are not where yours is. One of our biggest struggles we have in this country is realizing how much we really have on a world-wide scale. So many of us have so much and so often we see what we have as “rights” instead of the blessings of liberty. When we recognize that we are truly blessed we will be much more willing to step out and help others so that they can have what we readily enjoy.
Now we can debate a lot of things these days, looking for the right people to blame, demanding that others “pay their fair share”, or shouting from the roof tops “its not my fault.” But, in my view, its time to stop that because too many of our generation will be destroyed without remedy looking for the mouse in the cookie jar. Boomers simply can’t wait any longer! We must choose to step up, step out, and be counted again.
The “new” Doulos Marketing is dedicated to charting a course for this to happen. I hope you will keep reading, keep passing the message on, and keep looking for ways to reach out to other Boomers who like sand at the beach, slipping through the cracks. (And the older we get the harder this task will become.) It’s really up to us. Will you join the effort?