After nearly two years of trying to woo the internet world to my doorstep, I have made an amazing discovery: I enjoy being a small business and don’t want to be big! WOW …. that feels good to finally say out loud.
The reason that I needed to say that today is because I know that there are many people like me. People who are looking for a business opportunity based more on their life purpose than on how big the business can become or how rich they can get. What they are looking for is the answer to their life’s dream rather than some arbitrary definition of success that equates success only with money earned.
Now, if that is how you define success, it is alright by me. However, if success has a different meaning to you, one that is more personal, more intimate, then maybe you ought to consider building your business smaller with purpose.
In order to build this way you will need to consider three things:
- How much is enough? If you don’t have an answer to this question, the allurement of “more” will have a much greater chance of overtaking your dream. You will give up some of life’s most special moments in chasing the dream of more and in the end may well regret what you have lost more than celebrate what you have gained.
- How does business blend with your life’s purpose? I heard someone just the other day talking about living out their dream. What made me listen more closely to what she said, was that she is not a millionaire nor someone whose current efforts could lead her to that magic place. However, because what she does moves her in the direction of her life’s purpose, she ends each day having lived one more day with purpose.
- Are you selling quality or quantity. Early on in the development of The Doulos Group, I was asked what kind of business I wanted. Did I want to be more like a “discount store” that makes its money through volume sales or did I want to be like a “premium store” that made its money selling high valued products at premium prices. At first I chose #2, thinking that I could work with just a few high end clients and maximize my income in the process. Now, while I am still looking for just a few key clients, I am not so much concerned with maximizing my income potential. I want to sell quality products to an exclusive clientele at a price that makes sense to them, not me! In the end if I live out my purpose, what I make and what I’m able to have will be taken care of!
I didn’t intend to make this post about me, but I am an example of developing the mindset of smaller with purpose. Maybe you are struggling with your business ideas as well. Maybe you are looking at the “rat race” and wondering how to get out of it and still enjoy life’s bounty. Maybe you have a great idea that keeps you up at night and wakes you early in the morning. Maybe you want to build a business that allows you to live your life’s purpose rather than becoming your life’s purpose.
If so, maybe smaller with purpose is the answer for you as well! What do you think?