As one who works in the area of business and life coaching, this may not be the best question to ask, but here goes, “What makes a guru a guru?”

I get emails every day from people who promise (for a not so nominal fee) that they will teach me what I don’t know about something that they do. Most of the time they will provide a “free trial” but if you want the really good stuff you have to pay.

Now don’t get me wrong, I am not opposed to paying people for knowledge that I need, that they have (I do that myself), but what I want to know is what makes a guru a guru? What makes their knowledge something worth paying for and how can you find out before you make your first payment?

That, my friend, is the million dollar question, right? I am hoping that the conversation that is question starts will cause people seeking to sell their knowledge and expertise to really understand what is valuable and what is fluff! Hopefully we will stop selling the fluff and only sell the value.