When I first started developing an “online presence” I, like most newbies, thought that everyone who ever put an eBook together must have had something unique to say. I wanted to know everything I could about the ways of social media and more than anything wanted to make a big splash for myself.
What I found over time was that most people writing eBooks are just re-purposing the same set of “must haves/must reads/must do’s” and that making a big splash online wasn’t really me in the first place. I found that what really made me happy was building my business from the real me.
Having gone through this experience, I would like to make three suggestions for anyone trying to build an online presence for either fun or profits (or both):
- Start by understanding you! Social media and the internet allow for you to present yourself in anyway that you like. Lasting success online will come by building from the real you.
- Build organically! Great conversations with people who know, like, and trust you are always better than “spitting in the wind.”
- Learn the proper blend of life and business. I really don’t care what you had for lunch, but do want to know enough about you to suggest your favorite quiescence when we meet for a business lunch. I want to do business with the real you!
What lessons have you learned in your time online? How to you share the real you in the online world? What suggestions do you have for new people/businesses trying to make there way in social media?