I have been reading a lot of blogs and following twitter very closely since re-opening the doors of Doulos Marketing at the end of October, 2011. In all of that I have found a wave of marketing being done online. However, what seems to be missing in most of what I have read is that few bloggers are creating valuable content.
To this end, I am beginning a short series of articles that will help honest and interested bloggers stem the tide and provide their readers with the valuable content that will benefit them and make the blogger a thought leader to current and prospective clients.
Valuable content begins when a blogger sees a problem in the life of his/her niche market and provides a solution for that problem. Now remember, content isn’t valuable unless it really does provide the reader with a solution to the problem, not just a tease that requires the reader to buy something from the blogger.
When you are creating valuable content, you are building a level of trust that will bring your readers back to you time and again. Your readers will know that what they are getting from you is real and really good. They will learn to trust what you say and when they need something you sell, they will purchase it from you because of what you have already done for them.
It may seem like you are putting a lot of information “out there” with no guarantee of results, but it is that willingness to give first that will bring a great return on the back end.
So, as you think about your blog or the one you are planning to create, make sure that creating valuable content is a key consideration in your marketing strategy.
What do you think? Your opinion is always welcomed!