I have been blogging now for almost two years. In the early days of my blog, I read everything that I could about what to blog and particularly how often to blog. In that reading I concluded that everyday was best because, after all, who wouldn’t want to read what I was writing about.
It wasn’t long before the busyness of life took over and I had to rethink the “everyday” thing. Just recently I determined that I will work on the schedule of one (maybe two) posts per week. It seems to work better into my work life and it seems that the posts get a much higher readership and they “last longer” online.
So, I find myself about halfway between those thought leaders who insist that, to build a community, you must blog everyday and those who insist that you should only blog when you have something “killer” to say.
As for you, the choice is yours. You have got to decide what works best for your community, for you as a writer, and for the growth and strengthening of your brand. You should certainly take the time to understand the arguments of those who have been successfully blogging for some time, but in the end you have to settle on your own blogging rhythm.
How often do you post? What do you see as the benefits of your blogging rhythm?