I have been inspired!

August 15, 2011 by Leave a Comment

I want to take a minute and thank all of you who have commented on my last post: The Boomers the Economy Forgot. Whether you posted comments on the blog or in the chat groups around the net, I was overwhelmed by your stories.

If you have not had a chance to read the comments left, please take time to do so and if you have anything to add, do that as well.

As a result of what you all said a plan has been conceived in my Boomer brain and I already begun working on the basics of that plan. I am going to try to keep you apprised of the details of the plan as they become more clear. Keep watching and I will keep you up to date!

Again, thanks need to be given to all you who were willing to share with us your stories. What they did was to inspire me and I know that they did the same for others who read them as well.

More later … but for now bye!

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Social Media and Baby Boom Business – 7

July 26, 2011 by 2 Comments
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This is number 7 in our series: Social Media and Baby Boom Business. I hope you have enjoyed these short tutorials on the different tools Baby Boomers need to learn to promote their businesses in this tech savvy/social media world.

Today we are going to talk about LinkedIn. This platform is a great B2B social media tool. It allows you to be in contact with other business people and provides you ways to communicate direct with, learn from, and teach others in your industry or from any industry on the planet.

With the opportunities that are available to join groups (communities) of like-minded people, the ability to connect with businesses literally around the world, and the ability to exchange meaningful information with those businesses and entrepreneurs, LinkedIn is a great source for expanding your business knowledge and skill set.

There are really only three primary keys to being successful with LinkedIn:

  1. Join – LinkedIn, like all the social media platforms I have brought you in this series have a “free option.” You can receive an amazing amount of insight, education, and can give back to your industry all at no cost!
  2. Participate – Look for ways to engage the LinkedIn community. Join (and actively participate in) groups that you click with. Ask and answer questions in the “Answer” section. Accept connection requests as people become aware of you. Comment regularly and do so constructively.
  3. Share – Share the value of LinkedIn with other businesses and entrepreneurs that you know. By bringing new people on to the platform, you make it more valuable to the whole community.

That’s it! Consistently use these social media tools and your baby boom business will create an online presence that cannot be ignored. Combine your online presence with a great customer retention program and you will not only gain and retain clients, but will also establish a powerful referral program. All of this adds up to a successful second career for you!

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What Do I Do Now that I’ve Retired?

June 15, 2011 by 1 Comment
"Boomers on Wheels" at the CREHST ( ...

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I had an interesting thing happen today. I was having a morning cup of coffee today and ran into an old friend. As we talked about the things that seem to matter most to so many people (the economy, prices, business, etc.) he asked about how my business was going. As we talked about things, a lady who was filling her cup joined the conversation.

What was interesting about her input was that she was very interested in talking about what boomers were going to do after they retired. She said that she and her husband (along with some other of their friends) had been talking about “what next.” She indicated that she and her husband, like many boomers, don’t want to simply walk away from the business world and just sit.

I agree!! I have talked to lots and lots of boomers who are asking the same question: “What do I do now that I’ve retired?” We boomers are brilliant, educated, experienced, and very talented individuals have too much to offer to just play golf/tennis everyday. We still want more from life and we still have much more to give.

So, to help you answer this question for yourself, let me suggest three thoughts that might help:

1. What is your essence? In other words, who are you really and how could you use your “core being” to create value in the marketing place?

2. What are your talents? After all the years of your working have you developed a talent you could “sell” to a customer/client?

3. What would get you up and moving 2, 5, 10 years from now? If you start something that doesn’t “turn your crank” you will have just robbed your golden years of all its gold.

Before you start looking at specific business options, before you start considering costs, before you create a business plan, consider these three questions. They will help you eliminate the vast majority of things that you don’t want so that you can more clearly see what will work for you!

What other questions come to mind when you think about creating a second career?

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Back and Here to Stay

June 10, 2011 by Leave a Comment
Baby Boom Galaxy

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Hey everyone – it seems like I have been gone for a really long time (well it has been a year) but I am excited to say that Baby Boom Entrepreneurs is back and here to stay!

I have just left a meeting with a couple baby boomers who have given me the incentive to make this blog a reality and a real benefit to those of us who are in the Baby Boom generation. We shared ideas and thoughts about our generation, retirement (whatever that means these days), and how we can provide great information to make the transition to a second career easier for all of us.

We at BBE want to be of help and service to all of the “boomers” who have an entrepreneurial spirit and a desire to make the most of a second career. So … join us in the conversation and invite all your boomer friends to join us as well!

Talk more later …..

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Innovation, Risk, and Business Success

March 26, 2011 by Leave a Comment

I am getting bored! I have been reading all the blogs, books, and watching videos on the subjects of business success, social media and inbound marketing for the past couple years and it seems everyone is saying the same things. While I understand that the basics of these key areas are fairly standard, what I also know is that the explosively successful are the most innovative.

Facebook, Twitter, Zappos, and Netflix are among the most creative companies on the globe. Their innovative was of doing things are legendary and have raised the bar. Of course no conversation in innovation would be complete without considering the creative genius of Apple.

Now I understand that with innovation comes higher risks but there is a risk that also exists in just copying everyone else or doing what you have always done because you have always done it that way.

In this fast paced world, with changes occurring in the way people collect information, research products, and make buying decisions, being just like everyone else will get you a much small market share than if you think innovation, takes risks, and build business success. You need to embrace your inner Steve Jobs, or Tony Hsieh, or better yet your innovative you!

Over the next few weeks I am going to talk about innovation and how can effect every part of business success. I hope that it will spark your thinking, stir you innovative juices, and bring you greater success in all your business ventures.

Talk more later ….

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