I was just listening on a webinar yesterday put on by a couple internet marketing heroes of mine from Australia (Ed Dale and Dan Raines). They were talking about the interest that they have been seeing in the past year in business pages on Facebook. They have themselves been experimenting with all that Facebook has to offer and have come to understand that there is great value in the Facebook business page (fan page).
That message didn’t really surprise me, but what did was their warning to everyone on the call. They warned the entire listening audience that great care should be taken in the way you use these pages. Too many people create fan pages and then just inundate those who “like” it with sales copy. They make their fan page nothing more than an online brochure.
Both Ed and Dan warned those listening that Facebook people are not looking for products to buy, but for knowledge to gain. Once again the relational nature of Facebook should always take precedence. Make sure that you don’t just sell, sell, sell. Rather, focus on teaching, educating, and providing real value. When you do this the sales will follow!
In the end both of these “marketing guys” said that they were going to commit significant time and energy to their Facebook fan pages in 2011. If you are smart you might want to shadow them and see where it leads you and your business! (You are also welcome to “like” my fan page by clicking here.)
Talk more later ….