Inbound marketing is the process of finding prospects and eventually converting those prospects into new (and wildly loyal) customers through the use of content generating blogs combined with a series of “offers” and the use of social media to get your message out.
In order to be successful with inbound marketing, you need to understand three keys:
1. Inbound marketing will only be successful when you are consistently creating good/relative content that answers questions that your current and future clients are asking. Your task is to both understand what your clients/prospects have questions about and what the answer is!
2. Inbound marketing will only be successful if you create multiple offers that provide clients/prospects with information that they cannot easily find anywhere else. This includes both your initial offerings as well as a long-term nurturing program that culminates in sales.
3. Inbound marketing will only be successful as you learn how to cultivate your current and new clients into raving fans so that they become active referrers of your company, products, and/or services.
If you will focus on these three keys, your inbound marketing program will provide you with new levels of success in this new marketing era.
Talk more later ….