I walked into a new Bettendorf business yesterday (coffee shop) and while enjoying a nice cup of coffee and evaluating my last appointment, I met the owner of this new business. In talking with her our conversation turned from “how’s the coffee” to “how did you find us?”
Being an inbound marketing evangelist, I was happy to tell her that I found out about the store through a random Twitter conversation. One random tweet while I was following my Twitter stream and now I’m hooked. (They roast all their beans right in the store!)
In this crazy work of social networking/marketing it is sometimes difficult to measure your social media ROI, but if you keep asking “how did you find us” while being active in your inbound marketing strategy, you will find more and more people will respond as I did! Don’t be afraid to ask, and don’t be afraid to test the waters either.
So, get out there, get found, build your social media “cred” and see the ROI from your efforts skyrocket!
Talk more later ….