Well, we are about to talk about the seventh success trait in this series of articles. My last article in this series will summarize this series and draw several conclusions about the potential success of baby boom entrepreneurs is starting a second career. I would like to thank Amy Grossman again for her article that is the basis for this series. Her work with baby boom women is outstanding! Thanks Amy!
Today we are going to look at the final success trait in this series. The one thing that most boomers have more than anything else is/are connections. Because of all of our years in life and business, we have made lots and lots of connections. Let me give you an example: I have a LinkedIn profile that currently has less than 100 connections. This small business group can provide me invitations to 122,463 people. If you carry my connections down three levels I have access through this small profile to over 3,482,800 people.
Think about it: All the people you know or have known in the days of your first career. Add to those connections all the people they know and then all of the people they know and you have a data base of people that you would never be able to service effectively or in any meaningful way. More potential customers than you could possible help, what a concept!
What it takes to bring these huge numbers into perspective is your ability to connect with them. To really get your unique message into their lives. You need to be able to provide them with the solutions to their problems and do so in a way that doesn’t seem to be “just another sale.”
Your skills and relaxed approach in this area will make you stand out in the crowd. Connecting effectively will make you a sought after business leader and someone who can use your second career to meet personal life goals rather than just a way to make money. Your ability to connect will truly make a difference here.
So … on top of all the success traits we have already discussed, baby boom entrepreneurs need to pay particularly close attention to their connections and let them provide an endless source of referral business and the greatest level of business and life success.
Talk again soon …