As a business owner, you have the opportunity to make a real impact in society through your community involvement. This involvement can be as simple as supporting your area Junior Achievement program, to taking on a clothing/food drive for those in need, to the active and visible support of an area non-profit.
Being an active part of the community declares that your end goal in business is more than just profit. It also shows your clients/customers your heart and causes a level of loyalty that goes beyond the value of your product/services. I makes you a leader in the community as well as an expert in your field.
As you build this reputation of caring (as long as it is genuine) your business is sure to grow because of your reputation of giving and your willingness to make the community important to your business.
How do you get involved? What do you think companies ought to do for their communities?