As I sit here this morning, the day after Thanksgiving, I have been thinking about the next five weeks or so that will bring an end to 2011. I have to admit that I, like so many other entrepreneurs, have been considering: How it is best to do business between the holidays?
When I first started selling real estate back in 2004, one of the most interesting things I learned was that for some agents the end of their year came around the 15th of November. Most of the agents who “shut down” were the “average” agents who never had much going anyway. However, among those were agents who were, at least in my eyes, successful and well known agents whose production numbers were always among the best in the office.
But, there was always a few who seemed to do as much business between the holidays as they did throughout the rest of the year. These were the real professionals whose business usually topped that of everyone else in the office. They were the one’s who were in the office nearly every day and worked with more buyers and sellers than anyone else.
I worked in the real estate world for five years and found that no matter the office or the brokerage, there were always those professional agents who always had business between the holidays. What I found in them I want to share with you in hopes that their success principles will provide you with the knowledge to do business between the holidays:
- These business professionals worked all year to finish each year as strong as they had started it. The challenge for them was to make their fourth quarter bigger than their first.
- These business professionals learned that part of business success was setting the stage for future sales and when things were slow they were working “behind the scenes” for the next sale.
- While it is true that office hours were limited during the holiday season, that did not stop these top producers from making use of the office when no one else was around. They worked when no one else did, did what no one else would and were rewarded like no one else was!
After leaving real estate (the only job I ever really missed after leaving) I kinda bounced around a little, looking for what was right for me now. Having found my place again, I am working, like those top producers to make the holidays a great time for family as well as for business!
Have a great holiday season, but don’t forget that your business and your clients need you too!