I personally think that LinkedIn is the best B2B and/or job search social media site currently available. It has a set of features that I think bring all that an existing business, someone looking to start a business, or someone looking to for employment needs to find what is right for them.
That said, I also think that very few people take advantage of all the features available to them and, by not doing so, limit the effectiveness of this wonderful platform. Today I want to talk about four seldom used LinkedIn features and how to make them work for you:
- First let’s begin in the “Groups” section. LinkedIn allows you to join 50 groups. This makes it possible for you to get noticed by a lot of people who have similar interests, knowledge, and passion as you. Many people join these groups, but my experience has been that very few take advantage of them. These groups give you a voice, they afford you a way to get your knowledge out, they can open doors if you will spend some time in them regularly. You outta give them a try!
- Next, consider the “Companies” section. Here you are able to follow companies in your industry (even your competitors) or even one’s you would love to work for. By following these companies you will know what they are saying, where they are headed, and in some cases what they are planning to do next. You can gain industry insight and, if you are looking to work for one of them, you might even find a solution for a problem or an idea that might move them forward (looks great on a job application).
- Have you ever explored the “Answers” section of LinkedIn? There are thousands of people asking questions about every subject under the sun. It is a place where you can let your knowledge and skill set shine. If I were looking for joint venture partners, answers to questions plaguing my business/industry, or an employer looking for answers that I have knowledge of, this is where I would start.
- Reading List is my fourth choice for seldom used features. This feature allows you to look at reading lists from people in specific industries. This not only allows you to see what is being read, but it gives you insight into the problems that some may see in that industry and allow you to position yourself as the one with the best solution.
There you have it. My list of four seldom used LinkedIn features that could make LinkedIn not only a compelling platform for you but could also make you a sought out expert in your industry!