I was having a cup of coffee today with a new friend. We were talking about social media strategies for local businesses when she asked, “How do you answer someone who says, I don’t need to use Twitter, because I don’t care where people are going for coffee in the morning.” (Or something quiet similar)
You know, that was a great question. Here are three quick suggestions:
1. Create “Twitter-only” specials. Take some time with your current client-base and let them know that you are going to begin to use Twitter. Then tell them that if they will follow you, that you will have regular specials/discounts posted on Twitter that only your followers will be able to take advantage of. Then ask them to spread the word to others they follow as well (retweet).
2. Use Twitter to ask your current clients/customers questions about what they like about your business and ask for suggestions about how you could improve things. (Don’t be afraid of your customer’s opinions, they can be very valuable!) When your customers see that you are listening to them and even taking their suggestions, they will be more loyal than ever.
3. Use Twitter to bring new information about your products and services to the attention of your followers. If you are getting something new that will help make your clients experience with your company better, tweet it! If you read an interesting article that will benefit your clients, tweet about it! If you write a new blog post, tweet it!
These are just three quick ideas that will begin your journey into the exciting world of Twitter. If you would like to know more, you might want to take a look at Mark Schaefer’s new book, “The Tao of Twitter” (affiliate link). You can order the book or download it to your Kindle reader. Either way it is a great read!
Twitter is a great tool, don’t overlook it
