I have been reading lots of blogs over the past few days. In all that reading I have come to a conclusion. If someone is going to be unique as a business owner, they need to be innovative and that innovation needs to be the innovation of being yourself.
So much of what I read has to do with my specialties (social media and inbound marketing) and, to be honest, most of the posts I read are reworked versions of all the other posts. I know that there are basic truths that make any business model work, but the most important part of your business success is innovation not understanding business basics.
I just saw a twitter post a few minutes ago that quoted Seth Godin. The post said, “Excellence means you are indispensable. At least right now, in this moment, there’s no one else I would choose but you.” (#linchpin) You see my twitter friend as we as Seth believe that you and your abilities are what make you indispensable (I agree with them both!).
All things being equal, you make your business unique, your continued growth in both knowledge and skills lead you to innovative changes that keep you the “thought leader” for you and your clients or customers.
So, as I have read all weekend long, be yourself. Make your business about how you can uniquely and innovatively provide your clients/customers what they cannot find anywhere but with you! This is what the innovation of being yourself really means.