In the final session of our recent seminar series co-hosted by Doulos Marketing and QC Real Assist, we spoke of the importance of integrating your online and offline marketing strategies. It seems that everyone wants to jump on the online “bandwagon” in hopes that this new marketing effort will magically infuse new life into their businesses.
Well, as I was reading this morning I came across a very interesting post by one of my favorite bloggers (and a very successful marketing/social media trainer and consultant) Chris Brogan. His post this morning is about not being lazy in your marketing (Don’t Market Lazy).
While I don’t have the numbers of followers that Chris does (nor do many of us for that matter) the lesson about lazy marketing can be/is true. I can get to a point where I think that one or two posts a week and a few tweets should bring in the numbers I need to be successful. I have to look harder and deeper into my marketing strategy to grow and thrive. (And so do you!)
Take some time to read Chris’ article. He has great wisdom and insight.
Talk more later ….