The one part of social media marketing that seems to meet with the greatest resistance among small business owners is that of creating and actively maintaining a blog. Most have at least one of three excuses:
1. I don’t know how to create/maintain a blog.
2. I don’t have the time necessary to create/maintain a blog.
3. I don’t know where to find new content for the blog.
While these excuses are worth considering (there are simple answers to all these concerns), they are, in the end, just excuses. It doesn’t take long to explain that a well thought out blog needs just a few minutes to set up, just a few hours a week to maintain, and that there is a ton of new content found in everyday living.
If you understand your business and can help your current and/or potential customers understand it better through the creation of written or video content, you can create an awesome blog. All that it takes is a willingness on your part to learn a few new things and then be consistent.
To your success ….
