I wanted to understand something that I have read in nearly every book on blogging ever written. I wanted to see what change would occur in my traffic if I changed the number of times I posted over a week. Two weeks ago I had a new post every day (maybe 2) and this week I didn’t post at all.
WOW!! What a difference a few days make! In the week or so that I posted regularly, my unique visits and site hits were at all time highs, while this past week it was if I didn’t exist. A few folks checked back, but the majority of those who read my daily posts didn’t make it back on their own to see if there was anything new.
So, my baby boomer friends, from this experiment I have concluded that two things are necessary to be effective in blogging:
- Be consistent! Don’t let very many days go by between posts. There is so much out there that if you are not “in the mix” you will be forgotten.
- Provide value! If you write just to get a post out, people will quickly move on to something of value and forget you all together. While I like what I wrote, I didn’t find many coming back on their own to see what else I might have written.
I am now working on a schedule and hope that what I write becomes valuable to many boomer entrepreneurs. My experiment was a great training tool. Learn from it and you will have consistent growth, fail to and you will become one of those blogs that is seldom read.
More good stuff this week!