Today we are going to look at the third success trait that are found among baby boom entrepreneurs. That trait is innovation.
Peter Drucker, the father of modern management, said that all business is about two things: Marketing and Innovation. That said, we boomers are arguably the most innovative generation in history. From muscle cars to mini-vans, from vacuum tube electronics to solid circuit, from bulky, slow desk-top computers to the new tablets and smart phones, the boomer generation’s fingerprints are all over modern innovation.
This ability to find new and dynamic ways of doing things makes us uniquely capable of being successful in any “second career” we choose. Not only will we be able to find points of difference that will separate us from the competition, but we will also be able to continue to innovate so that our businesses will never be seen as a “me too” kind of business.
Now let me make something clear, being innovative does not mean abandoning the basic truths of business success, but rather it takes those basic truths and wraps them in unique and innovative packaging that best fits your dreams/goals as well as serving your customers in ways that are best for them as well.
Boomers understand that innovation does not mean being “weird” but means finding was to make your product and services stand out in the mind of your partners and potential customers. These innovative differences will give you a top of mind position in your chosen field.
In order to make innovation work for you, you need to cultivate it. You need to look back at all the experiences that you have had in your life and business career and put them into play in the building of your new business. Take time to regularly look at your business as it relates to your desires, those of your clients, and the needs of your market. Look for ways to tweek things so that you continue to have top of mind presence in your field. Remember that without innovation you will eventually blend into the background and be just like everyone else.
Our generation has become experts at looking beyond the “normal” and find the unique and innovative. Your business will become more successful as you bring innovation to the basics truths of business success.
Talk more later ….